For Retail Promotions, Rewards Beat Out Discounts
PYMNTS
SEPTEMBER 17, 2018
More specifically, companies had year-over-year revenue growth of 36 percent due to reward promotions compared to 28 percent from discount promotions, Chain Store Age reported. Companies have certain business goals in mind for rewards -based promotions. In addition, members of the program can waive the $5 charge for Target Restock.
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