Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
A generation ago, bankers could count on young people –piggy banks in hand — riding their parents’ coattails to the neighborhood branch. A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International.
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