Capital Houston National New York City 
PYMNTS
FEBRUARY 6, 2018
Through a pop-up store in New York City, consumers are able to browse and buy gear from official Olympic sponsors, such as Nike, Swatch and Oakley. professional sports leagues such as the National Basketball Association (NBA) and the National Football League (NFL). 1 city for sales of Team USA gear,” Boyle said.
CB Insights
APRIL 24, 2018
Targeting new demographics: The US is becoming increasingly unequal: a growing number of Americans are falling into the lowest income bracket. Discount and budget retailers are capitalizing on this, targeting their stores toward consumers that are looking for a bargain. Lucky’s market capitalizes on health and community.
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