Why Nordstrom Brought Pop-Ups To SXSW
PYMNTS
MARCH 22, 2016
Luxury Daily reports that the high-end retailer debuted its millennial-targeting pop-up — or Pod — at South by Southwest (SXSW) in Austin, Texas, from March 17–19, and plans to continue featuring it at similar events. Nordstrom is popping up at music festivals, in the form of a pod.
100 
Let's personalize your content