Branding Lending Los Angeles User Experience 
Gonzobanker
DECEMBER 19, 2016
While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. It’s time for banks to focus hard on marketing and the borrower experience. Merger of the Year – Hope Bancorp. Kudos to Hope CEO Kevin S.
Gonzobanker
DECEMBER 19, 2016
While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. It’s time for banks to focus hard on marketing and the borrower experience. Merger of the Year – Hope Bancorp. Kudos to Hope CEO Kevin S.
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