How A New Name Sparked An Unattended Retail Turnaround
PYMNTS
JANUARY 8, 2020
Stockwell’s founder maintained at the time that the name was meant as an homage to the small (often immigrant-run) grocery shops and corner stores that dot urban neighborhoods in New York City. But the branding came across somewhat differently. The Washington Post branded Bodega the most hated startup in America.
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