Why Innovation Is Nothing Without Distribution
PYMNTS
JANUARY 22, 2018
In an ecosystem in which success is defined by scale and time to market, it’s no longer good enough to have a great product, a well-known brand or a compelling technology. In 1945, Betty Crocker was the second-most famous woman in the United States, behind Eleanor Roosevelt. But it’s not a person so much as it is a concept.
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