Remove Branding Remove Cyber Security Remove Fraud Remove social media
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How Younger Generations Have Changed Financial Marketing

Social Assurance

To convert new audiences and drive business, financial brands must rise to the challenge of engaging with these younger consumers through new approaches to marketing. Your financial brand needs to offer, improve, and enhance digital capabilities. 77% of Gen Z browse social media to look for ideas on what products to purchase.”

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The 2015 GonzoBanker Awards

Gonzobanker

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Department Whose Brand Isn’t Improving Award. Financial Brand Forum.

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NTechLab’s FindFace Facial Recognition Technology Has Applications In Retail, Public Safety

PYMNTS

FindFace started as a futuristic social technology for identifying strangers by scanning their faces with a smartphone camera. Two years later, the facial recognition technology is the best in the world (yep, even better than Google’s) and is being used for public safety, law enforcement and fraud prevention through cybersecurity.

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Biometrics in the Future of Customer Identity Management

FICO

And looking at biometrics for online leisure purposes, only 5 percent would give a biometric to an online gaming company and only 8 percent would use biometrics with a social media provider. Security isn’t just about keeping data safe. Solutions such as the FICO Cyber Risk Score have been built with this in mind.