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How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members

PYMNTS

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

Branding 216
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Why Contextual Commerce Is The Next Big Thing

PYMNTS

This stand-alone food ordering and delivery app — now live in Atlanta, Austin, Chicago, Dallas, Houston, Los Angeles, Melbourne, New York, Paris, San Francisco, Seattle and Washington, D.C. Its role is to give those who do the tools to create commerce inside the context they bring to that consumer.

Branding 100
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Like Ikea, Best Buy aims to deepen its relationship with customers — a smart move in an age when brand loyalty matters more and more.

Retail 59