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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

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markets, aiming to generate repeat visits as part of its experiential retail efforts. DSW began working with W Nail Bar in 2017; the two companies offer salon services at Columbus, Ohio’s Easton Town Center and the Polaris Fashion Place. They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”.

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