Branding Colorado Houston Innovation 
PYMNTS
FEBRUARY 6, 2018
The store marks a milestone for Team USA: It’s their first in-person retail store outside the Olympic Training Center in Colorado. But, generally speaking, the most popular cities for Fanatics’ Olympic sales are New York City, Chicago, Atlanta, Houston and Los Angeles. It will stay open through the end of the games on Feb.
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.
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