Steal This 5-Step Banking Innovation Playbook from Gentle Monster
South State Correspondent
MAY 1, 2024
Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.
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