4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?
Gonzobanker
OCTOBER 21, 2015
BAI Retail Delivery was at the Venetian in Vegas this year, sharing conference space with a travel convention called IMEX, which made things interesting in between sessions. Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal.
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