4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?
Gonzobanker
OCTOBER 21, 2015
Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal. The societal benefit of financing our communities has to beat sugar water, right? Or, maybe it was the lack of some pretty big brands normally seen there.
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