Retail Pulse: Wayfair Opens Mall Store; Banana Republic Unveils Style Passport
PYMNTS
AUGUST 23, 2019
Online furniture retailers are stepping further into the world of physical retail with permanent brick-and-mortar stores. Wayfair , for instance, opened a store at the Natick Mall in suburban Boston, where consumers can experience products firsthand before making a purchase, after debuting a pop-up shop there last year.
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