What Will Drunk Shoppers Buy On St. Patrick’s Day?
PYMNTS
MARCH 15, 2016
For example, men spend about four times ($233 per binge) more than women ($54), and millennials spend 75 percent more than Generation Xers and 40 percent more than Baby Boomers. However, this amount can vary based on the age and sex of the consumer in question (as well, presumably, as the amount of alcohol imbibed).
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