242 Startup Failure Post-Mortems
CB Insights
OCTOBER 31, 2017
The Pivot : We came up with a fresh take on the plethora of AR-style apps that create visual effects based on face detection and tracking… [Poor user experience] had a big impact on our retention metrics. Title: Boston startup Besomebody, once featured on ‘Shark Tank,’ shuts down app. The clock kept ticking.
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