Retail Pulse: Wayfair Opens Mall Store; Banana Republic Unveils Style Passport
PYMNTS
AUGUST 23, 2019
Wayfair , for instance, opened a store at the Natick Mall in suburban Boston, where consumers can experience products firsthand before making a purchase, after debuting a pop-up shop there last year. After experimenting with the pop-up shops, it was reported in February that the company would be opening an outlet store in Kentucky.
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