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Why Contextual Commerce Is The Next Big Thing

PYMNTS

I argued that making buying seamless inside of environments that consumers used regularly for other reasons would drive innovation for those environments —and for the third parties that enabled those new commerce experiences. This capability is as disruptive as it is innovative. Third on that list was “contextual commerce.”.

Branding 100
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From AT&T To Xerox: 65 Corporate Innovation Labs

CB Insights

Corporate innovation is critical for established companies looking to stay relevant in the face of disruption from up-and-coming startups. With industries being unbundled left and right ( supermarkets , banking , cars — just to name a few) more companies are opening up in-house innovation labs every day. Innovation Lab Name: HP Labs.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Lucky’s market capitalizes on health and community. Organic and cheap. These two words are not usually associated with one another.

Retail 59