Stupid Bank Names
Jeff For Banks
FEBRUARY 1, 2015
In the mid to late 1990''s, my employer, First National Bank of Maryland based in Baltimore, bought Harrisburg, Pennsylvania based Dauphin Deposit Bank. If your brand strives for assimilation, then go with it. Even affinity branded banks, like Red Neck Bank (actual division of a bank), have some merit. I was on that team.
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