Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Be the first banker in town to endorse and introduce Apple Pay.
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