Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again
CB Insights
APRIL 24, 2018
Discount and budget retailers are capitalizing on this, targeting their stores toward consumers that are looking for a bargain. The share of American adults landing in the middle household income range ($42K – $126K in 2014 dollars) declined from 61% of adults in 1971 to just 50% in 2015, according to a study by the Pew Research Center.
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