PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”.

Branding 169

Branding Washington Marketing Strategies Conference 169

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As lenders navigate the challenges and opportunities presented by the state of the market, alternative lending strategies have emerged as powerful tools for success. We will explore six strategies with the potential to transform lenders’ business. Understanding alternative lending strategies is crucial. Download Now!

Lending

Advertiser: ZoomInfo

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

Strategy

Speaker: Ren Hayhurst, Sr. Counsel and Executive Director

Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. Join us now and unlock actionable strategies to navigate today's C&I lending landscape successfully. From regulatory compliance to the complexities of supply chains, gain valuable insights. Check out the on-demand webinar!

Lending

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

Strategy

Speaker: Nancy Wu, Head of Sales and Customer Success at SkyStem

In this webinar we will explore the synergistic potential of these two strategies to streamline processes, enhance accuracy, save cost and drive strategic decision-making. In today's digital age, the convergence of outsourcing and automation has revolutionized how businesses manage their financial operations.

US

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

Data

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

Report

Advertiser: ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

Strategy

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Survey

Advertiser: ZoomInfo

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

Data

Advertiser: ZoomInfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

Marketing

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

Strategy

Advertiser: ZoomInfo

At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.

Marketing

Advertiser: ZoomInfo

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

Data

Advertiser: ZoomInfo

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

New York

Advertiser: ZoomInfo

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.

Strategy

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

Strategy

Advertiser: ZoomInfo

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

Meeting

Advertiser: ZoomInfo

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Tools

Advertiser: ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast. That’s where your data comes in. Ready to impress your boss with killer results? Leveraging intent data.

Data

Advertiser: Data Robot

Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as: Hyper-personalization by targeting ads to the needs of the individual consumer. Predicting the next CRM state, which can inform the strategy of future marketing communications.

Retail

Advertiser: ZoomInfo

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

Strategy

Advertiser: Data Robot

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

Strategy

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. Lynnette Khalfani-Cox, The Money Coach®, will answer these questions and more – giving you insights into the consumer mindset along with proven strategies for nurturing trust and client- building in underserved markets.

Marketing

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

With 20% of Americans owning cryptocurrencies, speaking "fluent crypto" in the financial sector ensures you are prepared to discuss growth and risk management strategies when the topic arises.

cryptocurrency

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

The key is to take the right strategy to PCI compliance that gets you both. In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization.

Payments

Speaker: Joe Buhrmann, MBA, CFP®, CLU®, ChFC® Senior Financial Planning Practice Management Consultant eMoney Advisor

Learning Objectives: EXPLORE the various financial stressors faced by customers and the significant impact they can have on their overall well-being and financial decisions IDENTIFY the evolving expectations of customers towards their banking providers and learn strategies to effectively meet and exceed those expectations, fostering strong customer (..)

Meeting