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THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. see https://www.bloomberg.com/news/articles/2016-06-01/this-is-how-a-banker-in-brooklyn-makes-money-on-millennials ). Hats off to Chase for uncovering something that attracts millennials to the credit card product that most banks missed.

Utah 60
article thumbnail

THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. A Shout Out for a Gutsy Call – Scott Reckard, a reporter for the Los Angeles Times, who first wrote about Wells Fargo’s branch pressure tactics in 2013. Best Free Market Research a Retail Banker Will Ever Get. That kinda scares me.”.

Utah 60