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THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. see https://www.bloomberg.com/news/articles/2016-06-01/this-is-how-a-banker-in-brooklyn-makes-money-on-millennials ). Hats off to Chase for uncovering something that attracts millennials to the credit card product that most banks missed.

Utah 60
article thumbnail

THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. The Vanity is Alive Award – Goes to the Chase Sapphire Reserve card that went gangbusters with millennials who were willing to pay a $450 annual fee for a metal travel card. Best Free Market Research a Retail Banker Will Ever Get.

Utah 60