Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
A generation ago, bankers could count on young people –piggy banks in hand — riding their parents’ coattails to the neighborhood branch. According to Bankrate.com , people ages 18-29 make up 44 percent of mobile bankers, but make up only 22 percent of mobile phone users. This is the most indebted class ever.
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