How The Gap Hopes To Capture Consumers With A More Open Take On Loyalty
PYMNTS
AUGUST 13, 2018
For those who carry either the branded Gap card, or the Gap Mastercard (or anyone who has ever been part of a retail rewards program), the offerings are fairly familiar. Shoppers who use their Gap card get a discount (10 percent off in-store and online), accrue points and enjoy perks like free shipping, exclusive offers and events.
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