article thumbnail

Outer On Tapping D2C ‘Neighborhood Showrooms’ For eFurniture

PYMNTS

In an age of eCommerce brands opening up pop-up shops and permanent stores, some companies are taking a different approach to showcasing their products in real life. For now, the company has spaces in the Los Angeles area such as Long Beach and Woodland Hills.) Overall, Lin said, “We’re hoping for … a broad range of people.”