Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.
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