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Why Contextual Commerce Is The Next Big Thing

PYMNTS

This stand-alone food ordering and delivery app — now live in Atlanta, Austin, Chicago, Dallas, Houston, Los Angeles, Melbourne, New York, Paris, San Francisco, Seattle and Washington, D.C. UberEats , which launched last month (March 2016) as a stand-alone app, was Uber’s first shot across the contextual commerce bow. plus other geographies.

Branding 100
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.

Retail 59