Unwrapping Chipotle’s Evolving Digital Ordering Strategy
PYMNTS
DECEMBER 6, 2019
The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. . Recent data indicates that digital ordering capabilities are a key ingredient in Chipotle’s business model. Real Ingredients Meet AI.
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