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Embedded Finance: Bolstering Brand Experiences

Perficient

In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Consider the evolution of eBay.

Branding 472
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PayPal CEO prioritizes bettering branded services

Payments Dive

Alex Chriss aims to use the company’s faster-growing unbranded Braintree business to give a boost to the legacy PayPal brand.

Branding 221
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Ideas To Improve Your Bank’s Brand Value Proposition

South State Correspondent

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Between 1985 and 1990, a dozen motorcycle companies targeted the U.S.

Branding 195
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

The shift to digital commerce has opened up new markets for companies across all verticals and sizes. But reaching a broader range of consumers, accommodating their payment preferences, and satisfying regulatory and tax issues in unfamiliar territory introduces a host of new operational challenges for these companies.

Branding 322
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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Mastercard expands sonic branding with 'Priceless' album

Payments Dive

The multi-artist album, a first-time marketing move by the card company, features original songs that incorporate Mastercard’s brand sound.

Branding 195
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): How will your company take the next step in customer engagement?

Branding 294