PYMNTS

OCTOBER 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. It's no longer up for debate that consumers want to message with brands where they already spend their time.”. New York-based Snaps announced on Monday (Oct.

Branding 297

Branding social media New York Management 297

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

JULY 7, 2020

To form a direct-to-consumer (DTC) online commerce strategy, Kidd & Company, LLC and T-street Capital, LLC have joined forces by creating a holding company focused on buying companies called Brand Holdings, LLC. In that role, he spearheaded the shift to a DTC online brand from a catalog company.

Company 130

Company Capital Branding Leadership 130

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

JULY 28, 2020

We’ve talked to a lot of enterprise companies and popular names and also companies that no one has ever heard of that are all wanting to offer direct selling,” Bhatia said. has early conversations with brands looking to step into DTC, one of their top concerns is not messing up existing relationships with retail partners. “We

Branding 215

Branding Retail Examples Maine 215

PYMNTS

FEBRUARY 8, 2019

Walmart has released a new online-only furniture brand called MoDRN, the company said on Friday (Feb. Now, the company wants to focus more on what it calls a specialty shopping experience, aiming to grow a variety of trendy collections that can only be found online. That’s where MoDRN comes in.

Branding 116

Branding Online Groups Trends 116

Bank Innovation

DECEMBER 26, 2019

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221

Branding Cards Online Data 221

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. The promotion started Sept.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

APRIL 10, 2020

In an effort to provide independent truck drivers and small fleets with discounts and access to a service network, The Goodyear Tire & Rubber Company will now provide carriers that belong to Convoy’s Digital Freight Network with access to its Commercial Total Solution.

Online 245

Online United States Branding Management 245

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

JULY 6, 2020

Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. Kaness said, “We have made many difficult decisions to preserve the Company’s viability during these unprecedented times.

Branding 136

Branding Retail Groups Operations 136

PYMNTS

APRIL 4, 2019

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported.

Branding 184

Branding Online Report Technology 184

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. 12) in unveiling the company’s new Loyalty Management product. 12) in unveiling the company’s new Loyalty Management product.

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Online Management Retail Study 279

South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. After ten years of testing bank marketing, there is now a pretty good formula for brand affinity marketing that is driven by the data. The public laughed.

Branding 195

Branding Marketing social media Community 195

PYMNTS

JANUARY 3, 2021

MGM Resorts International is trying to acquire Entain , the British parent of major online-gambling player Ladbrokes , the Wall Street Journal reports. The Journal said the cash and stock offer for the company, which is valued at about $9 billion, follows a $10 billion cash-only offer that Lanbrokes rejected.

Company 168

Company Report New York Online 168

PYMNTS

OCTOBER 8, 2020

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At The digital shift may transform retail storefronts in Europe.

Online 195

Online Retail Marketing System 195

PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

PYMNTS

OCTOBER 6, 2020

Paytronix Systems and Oracle are rolling out a new initiative that will enable restaurants and retailers that use Oracle’s cloud-based point of sales system to offer online ordering and contactless delivery. Newton, Massachusetts-based Paytronix on Tuesday (Oct.

Online 185

Online Massachusetts System Branding 185

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

PYMNTS

OCTOBER 15, 2020

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Extend also announced on Thursday new partnerships with Peloton, iRobot, Harman/JBL, Advance Auto Parts and other brands to offer their customers extended warranties. Simplicity Sells.

Online 334

Online Exercises Retail Capital 334

PYMNTS

NOVEMBER 17, 2020

For merchants and other players in the fast-expanding world of online commerce, the ability to tailor the checkout experience is crucial. Updates are also easy for developers to apply, with BigCommerce engineers in charge of maintaining the production-level source code that powers the platform’s checkout solution, the company noted.

Branding 159

Branding Austin Software Strategy 159

PYMNTS

JANUARY 21, 2019

Amazon has been heavily courting some direct-to-consumer (DTC) brands – inviting them to its headquarters , paying for dinner and letting them fill their carts with gear from Amazon Go shops. Brands also seem to dislike the general Amazon experience online, specifically how it is faceless and lacks customer service.

Branding 139

Branding Retail US Examples 139

PYMNTS

NOVEMBER 24, 2019

As traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported Saturday (Nov. One example is New York’s UNTUCKit , which started as an online men’s clothing store and grew into a global brand. UBS also reported in April that online shopping by the average U.S.

Online 167

Online Retail Milwaukee Branding 167

PYMNTS

JUNE 18, 2020

Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. The company’s net loss for the first quarter was $215.9 The brand said it had opened 303 retail stores as of June 3 while following the newest state and federal guidelines.

Branding 141

Branding Report Guidelines Retail 141

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Williform , founder and CEO of the three-year-old Atlanta-based company. . “I Registering And Extending Brand Appeal . This growth is creating opportunities for numerous retailers, including BlackCool & Co. ,

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

NOVEMBER 4, 2020

Like so many verticals that have adapted to survive the COVID-19 era, the restaurant industry is seeing the acceleration of trends that were already in place, Dave Boennighausen , CEO of fast-casual chain Noodles & Company told Karen Webster in a recent conversation. I think our brand is well-positioned for off-premise,” he said. “We

Company 160

Company Colorado Branding Trends 160

PYMNTS

MAY 19, 2020

The Brazil cosmetics company that bought Avon Products Inc. based in Sao Paulo, inadvertently left hundreds of gigabytes of its customers’ personal and payment-related information publicly available online. The leaked information also includes online payment account details with access for nearly 40,000 wirecard.com.br

Data 234

Data Branding National Cards 234

PYMNTS

SEPTEMBER 13, 2018

Zara’s parent company, Inditex SA , said it would continue its plan to expand online as it reported positive first-half results. Chairman and CEO Pablo Isla added that the company’s recent announcement that it will sell products from all of its brands on the web won’t have a significant impact on costs. “We

Online 101

Online Company Branding Operations 101

PYMNTS

DECEMBER 24, 2019

With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131

Branding Video Online National 131

PYMNTS

AUGUST 14, 2020

Amazon India has added an online pharmacy to its offerings in Bengaluru, one of the nation’s largest cities with a population of nearly 12 million. the state agency that manages liquor licenses, granted approval for Amazon to sell alcohol online. In June, PYMNTS reported India’s West Bengal State Beverages Corp.,

Online 194

Online Report Meeting Marketing 194

PYMNTS

SEPTEMBER 9, 2020

Truepill , an online pharmacy powering delivery for direct-to-consumer healthcare brands, announced Wednesday (Sept. The San Mateo, California-based company said the cash will be used to introduce an at-home lab testing platform. 9) that it closed on a $75 million Series C funding round.

Company 184

Company Los Angeles Connecticut Massachusetts 184

PYMNTS

JUNE 11, 2019

Amazon is officially the world’s most valuable brand, valued at $315.5 The rankings were released on Tuesday (June 11) and come via the BrandZ Top 100 Most Valuable Global Brand ranking 2019, which is put together by the WPP research agency Kantar. Other brands in the top 10 were McDonald’s, Visa and AT&T.

Branding 139

Branding Google Apple Regional 139

Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

Branding 520

Branding Guidelines social media Exercises 520

PYMNTS

APRIL 9, 2020

But it also has to be easy, fast and friction-free — now more than ever as a mass of consumers are moving their shopping, dining, working and leisure time online in response to the coronavirus outbreak. It’s a skill that has become mission-critical for a lot of brands in the last few weeks, he said.

Online 236

Online Fraud Security Branding 236

PYMNTS

NOVEMBER 27, 2018

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. 27), as reported by Reuters.

Branding 122

Branding Retail Online Industry 122