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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty.

Meeting 443
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Imitation is the sincerest form of flattery, but in the case of digital experience design, it’s a quick way of getting a product off the ground.

How To 508
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Iterative Design for Quick Turn-Around Projects

Perficient

Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible.

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The Business Value of Experience Design

Perficient

This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294