South State Correspondent

JULY 19, 2022

Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing.

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OCTOBER 5, 2020

The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done.

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JANUARY 22, 2021

Moreover, she said, Hershey’s is increasingly joining the large contingent of consumer packaged goods (CPG) brands realizing their customer base now mostly hanging out around the house and eschewing physical commerce for its digital counterpart. Nike added that since the pandemic’s start the company has added 70 million new members globally.

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JUNE 20, 2020

“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

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SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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MARCH 17, 2020

The 2020 Credit Union Innovation Index , conducted in partnership with PSCU , found that over 20 percent of members would drop their current CU over lack of innovation. The share of CU members reporting they were willing to change primary FIs over insufficient innovation increased by 4.6 percent to 21.9 Competitive Threats.

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MAY 28, 2020

DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands. That lesson is particularly applicable to DTC brands. They’re not encumbered by distribution systems and will be very opportunistic about media.”.

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APRIL 2, 2019

Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. But not all innovation labs or tech hubs give rise to seamless tech progression. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

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DECEMBER 12, 2019

Generally speaking, fashion companies do not own the manufacturing process that produces the items sell, which can be a big limiter of innovation. Fashion brands can dictate the look of the items – their shape, color and overall aesthetic design. That private-label clothing brand is the firm’s revenue engine – for now, anyway.

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PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

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DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7 That group is more exciting.

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DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. Pizza chain Domino’s , for example, is planning to test self-driving vehicle technology in one major metro region.

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MARCH 23, 2018

In financial services today, security and innovation can work with each other, and against each other. FinServ cybersecurity is, of course, a prime target for innovation. The pace of innovation focused on consumer experience is showing no signs of slowing down. from EMVCo and “PIN on Glass” from the PCI Council.

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SEPTEMBER 3, 2019

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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JUNE 12, 2019

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. As for Walmart, its tech incubator has given birth to innovations and entrepreneurial efforts, as PYMNTS has covered. That’s the tech part.

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SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. As that happens, video games continue to attract big money, which will lead to more retail innovation.

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AUGUST 23, 2019

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. Brands, the owner of Taco Bell, KFC and Pizza Hut, reported an overall year-to-year revenue gain in the second quarter of 2019 of about 10 percent, to $1.31

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PYMNTS

APRIL 9, 2019

Retail innovation labs – incubators or tech hubs – aren’t confined to operations run by the likes of Amazon or Walmart. A new lab store from 7-Eleven underscores the innovation wave that is taking place in the convenience store sector of retail – a sector ripe for change, disruption and growth. stores with the innovation.

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JUNE 24, 2019

Retailers are getting smarter about artificial intelligence (AI), and the latest example of that innovative effort comes from Walmart. Take Adidas as another example of that trend. By using AI technology, the sportswear brand was able to offer suggestions to online shoppers.

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PYMNTS

JULY 17, 2019

In other words, digital innovation has been slow to arrive in the service world, a point demonstrated by recent PYMNTS research in collaboration with AEVI, and a new PYMNTS interview with Nicky Koopman, SVP of content and value-added services at AEVI. They might not feel like it’s something that relates to them,” she noted. Calls vs. Emails.

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FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. And many retailers are heeding the call: According to the PYMNTS Retail Innovation Readiness Index , 60 percent of health and beauty merchants are focusing on innovation. About the same share — or 60.9

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FEBRUARY 24, 2020

The one thing we all have to learn: it is not about the innovations themselves. We get very excited about our innovative capabilities, and we are extremely proud of all of our IP and patents in this area. Those innovations have illumination that there is value here beyond a great light,” said Karner.

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OCTOBER 18, 2018

In some cases, retailers are dedicating small spaces to brands inside their brick-and-mortar stores. Macy’s , for example, is testing out pop-up stores in 10 cities in a concept called “The Market @ Macy’s.” According to the PYMNTS Retail Innovation Readiness Index , 85 percent believe they need to innovate to stay competitive.

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JUNE 19, 2019

Disruption keeps hitting the travel industry, whether via digital payment or commerce, and the latest example of that comes from a U.K.-based Details were scarce about the company’s new offerings, or how it views this particular brand of travel-industry disruption. based startup called Duffel.

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DECEMBER 16, 2019

Shoes aren’t just shoes anymore – they are centers of retail innovation. The shoe brand has been awarded a patent by the U.S. That’s not all that’s happening with footwear innovation. The company divides the credits into tiers of silver, gold and platinum categories based on brands and pricing. Shoes and Re-commerce.

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AUGUST 1, 2019

With upgrades to its mobile app and new product offerings, Dunkin’ Brands grew its digital and delivery platforms while rolling out menu innovations with broader customer appeal in the second quarter. The quick-service restaurant (QSR) brand added 46 net new Dunkin’ locations in the U.S., Menu Innovation.

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DECEMBER 18, 2018

But these restaurants are not innovating all that fast — even with all sorts of new technologies hitting the market. But customer adoption isn’t behind the slow adoption of QSR innovations — in fact, 62 percent of consumers said the availability of digital innovations would make them more likely to visit QSRs in the future.

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SEPTEMBER 16, 2019

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion.

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DECEMBER 27, 2018

It has been a year of innovations for quick-service restaurants (QSRs), with chains rolling out new digital technologies to help diners order and pay for food without having to wait in line. These are just some examples of how restaurant technology innovations powered convenient restaurant experiences this year: Online Ordering Expansions.

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JANUARY 15, 2020

The grocery battles are heating up in retail, and that is sparking innovation and could lead to even more disruption. Another example of grocery innovation at the show involved “a small autonomous drone using computer vision and artificial intelligence (AI) to tackle on-shelf inventory visibility. Walmart’s Big Move.

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FEBRUARY 19, 2019

Those who work in and around high tech and innovation are lulled into a narrative about progress being on a march ever forward, rarely slowing, never stopping and certainly never turning around and marching in the wrong direction. . Once one gets outside of the top 25 banks in the U.S., The Soft Middle in Financial Services.

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JANUARY 6, 2020

When it comes to retail innovation, you can usually count on consumers’ constant need for clothes to help drive new trends. If things went well and brands guessed right about consumer tastes, that was all well and good. If things went well and brands guessed right about consumer tastes, that was all well and good.

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SEPTEMBER 9, 2019

It’s also the start of another football gambling season — one that involves mobile commerce and digital payments, and companies trying to innovate their way to success in this growing field of transactions. More Innovation. Such desire for speed is also helping to drive innovation in other forms of gambling-related payments.

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DECEMBER 31, 2020

As much as a click from the Kardashians helped spread the brand awareness and jump-start his company, Molnar said, as a spending trend among young consumers set the stage for BNPL's success. One is regulatory trends, where regulators are looking to increase competition in this field and drive innovation. According to J.P.

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NOVEMBER 20, 2020

The group was in agreement that while the rise in brands embracing direct-to-consumer (D2C) channels has gained substantial momentum, there is still much to be learned about a practice that is still very much evolving. That’s a clear example of how we’ve been able to take consumer insights on what’s working and understand why it’s working.

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Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements now while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. In the Tolerance Zone.

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MAY 16, 2019

The trouble with direct-to-consumer (DTC) brands is that the name belies how hard it actually is to reach and recruit the consumer. This is particularly hard for unknown emerging brands — and it gets exponentially harder the more crowded the field gets with competitors.

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