Branding Digital Strategies Examples Innovation 
Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.
PYMNTS
DECEMBER 5, 2019
Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. Pizza chain Domino’s , for example, is planning to test self-driving vehicle technology in one major metro region.
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PYMNTS
DECEMBER 22, 2020
This pressure to innovate is affecting QSRs of all sizes, from independent eateries serving loyal local followings to national or even international behemoths reaching millions of customers each year. Since the pandemic began, we have accelerated our digital investment,” she said. “I I don’t see that slowing down.” .
PYMNTS
MARCH 6, 2020
Since the dawn of the internet in the mid-90s, there have been some genius ideas and some completely innovative business models. New companies now aim to be used as a verb by creating an innovative way to buy goods – such as: “I floated it.”. For example, say you’re in the market for a new car. We don’t search, we Google.
PYMNTS
DECEMBER 15, 2017
Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.
PYMNTS
AUGUST 6, 2020
Brands (parent of KFC, Pizza Hut and Taco Bell) saw revenue drop more than $1 billion. For example, Domino’s crushed second-quarter results, with revenues surging to $920 million and U.S. Boosting Digital Capabilities. For example, a new pay-as-you-go option will allow U.S. But the pandemic didn’t bludgeon every QSR.
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. And with its scale in mobile payments and loyalty members, the company is well-positioned for other innovative initiatives. But McDonald ’s Corp. million active members.
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