Remove Branding Remove Examples Remove Innovation Remove Millennials
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done.

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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

In 1910, the world of foil enjoyed its most important historical innovation: The Swiss figured out how to make it out of aluminum instead of tin. We see consumers try our product, and we see repetition back to the brand in the vast majority of cases. Moving On Millennials . No one has cracked that. Bracing For The Shift.

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Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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Welcome To The New C-Store Innovation Game

PYMNTS

Retail innovation labs – incubators or tech hubs – aren’t confined to operations run by the likes of Amazon or Walmart. A new lab store from 7-Eleven underscores the innovation wave that is taking place in the convenience store sector of retail – a sector ripe for change, disruption and growth. stores with the innovation.

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Retailers Show The Path Forward On AI Innovation

PYMNTS

Retailers are getting smarter about artificial intelligence (AI), and the latest example of that innovative effort comes from Walmart. Take Adidas as another example of that trend. By using AI technology, the sportswear brand was able to offer suggestions to online shoppers.

Retail 184
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.