Branding Examples Innovation Online 
PYMNTS
AUGUST 1, 2020
Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.
Perficient
FEBRUARY 16, 2021
McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. Adidas went all in with their digital experience because they noticed online sales were increasing.
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PYMNTS
OCTOBER 9, 2020
That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.
PYMNTS
DECEMBER 11, 2020
The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. They are beginning to value placing more emphasis on being able to pay however they like, for example. One recent study found that 51.7
PYMNTS
NOVEMBER 27, 2020
That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.
PYMNTS
OCTOBER 5, 2020
The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done.
PYMNTS
SEPTEMBER 21, 2020
Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. times more consumer conversions for brands such as Estée Lauder, for example.
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