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Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Community banks can monitor performance and fine-tune their ad as needed through a social platform’s analytics dashboard. Paid social represents one component of a digital marketing strategy. Paul, Minn.,

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D3 Secures $10M For Digital SMB Banking Efforts

PYMNTS

. “The past year we have seen a shift in the industry with leading financial institutions seeking modern solutions that provide the foundation required for developing a digital strategy that extends into the future,” he said, pointing to recent deals with Arvest, First Tennessee Bank and IBERIABANK.

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ABA Uncon: It’s All About Marketing

Social Assurance

.” Investing in developing your marketing team’s skills will be essential in 2021. As the bank marketer’s role continues to expand, with some areas expedited by COVID-19, opportunities need to be available to grow abilities around data, analytics, technology and innovation.