Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

Independent Banker

DECEMBER 31, 2021

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Paid social represents one component of a digital marketing strategy. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

PYMNTS

JUNE 28, 2016

. “The past year we have seen a shift in the industry with leading financial institutions seeking modern solutions that provide the foundation required for developing a digital strategy that extends into the future,” he said, pointing to recent deals with Arvest, First Tennessee Bank and IBERIABANK.

Security 100

Security Tennessee Analytics Digital Banking 100

The Financial Brand

FEBRUARY 3, 2016

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.

Marketing Strategies 12

Marketing Strategies Strategy Marketing Digital Strategies 12

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 42

Marketing Digital Strategies Strategy Branding 42

The Financial Brand

MARCH 16, 2016

To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.

Digital Strategies 12

Digital Strategies Marketing Strategy Marketing Strategies 12