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Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Community banks can monitor performance and fine-tune their ad as needed through a social platform’s analytics dashboard. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., Paul, Minn.,

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D3 Secures $10M For Digital SMB Banking Efforts

PYMNTS

. “The past year we have seen a shift in the industry with leading financial institutions seeking modern solutions that provide the foundation required for developing a digital strategy that extends into the future,” he said, pointing to recent deals with Arvest, First Tennessee Bank and IBERIABANK.

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