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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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D3 Secures $10M For Digital SMB Banking Efforts

PYMNTS

In a statement, D3 Banking CEO Mark Vipond said the new funding will help the company keep up with shifting market demands from these financial institutions. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

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ABA Uncon: It’s All About Marketing

Social Assurance

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.