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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing. The public laughed.

Branding 195
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Online Bank Aspiration To Give Cashback For Socially Responsible Shopping

PYMNTS

Online bank Aspiration, which has a socially conscious mission, recently announced it would give customers 3 to 5 percent back on purchases from socially conscious brands, according to a report by Bloomberg. Andrei Cherny, who co-founded the company in 2015, was a former speechwriter for Al Gore and Bill Clinton.

Online 135
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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

Branding 109
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Building An Online Brand, In Real Life (#IRL)

PYMNTS

Since its founding in 2015, Qüero has turned to brick-and-mortar pop-up shops to do just that — and now, the company is hoping advanced technology can allow it to reach customers in new ways. And, rather than spending on overhead costs like stores and inventory, the company launched online, selling directly to consumers.

Online 100
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Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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Foot Locker Invests $100M In Online Sneaker Reseller Platform

PYMNTS

Legacy retail company Foot Locker has invested $100 million in Goat Group, an online platform that sells and resells rare and classic sneakers, according to reports. Eventually, the two companies will collaborate for an online presence as well as in physical stores, to offer customers exclusive shopping opportunities. million so far.

Online 122
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Instagram Becoming Top Destination For Brands, Celebrities

PYMNTS

Instagram followers and engagement has skyrocketed among brands and celebrities over the past year, according to a study by ARK Investment Management , illustrating that the photo-sharing social platform “seems to be cementing its position as the ideal platform for premium brand advertising.”. “In

Branding 100