PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

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PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. Her fragrance was only sold online. It was a smash hit.

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PYMNTS

OCTOBER 2, 2020

Since 2015, Apple has grown to more than 70 million subscribers , the website reported. It also hosts several free online radio stations broadcasting 24 hours a day in more than 160 countries. It launched in 2015 after Apple’s acquisition of Beats. Apple Music offers more than 50 million songs available on the cloud.

Apple 131

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PYMNTS

AUGUST 10, 2018

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. social media users are “very confident” that those platforms would protect users’ data, according to Pew — with 64 percent calling for more regulation of online advertisers.

Online 101

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PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

social media 100

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PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

APRIL 26, 2017

Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that Pinterest is no longer thinking of itself as a social media platform. Not Social Media. Well, at least we weren’t. The reason for the foray is simple.

social media 133

social media Comparison Google Company 133

NCR

NOVEMBER 29, 2016

The impact of online reviews is growing, according to ReviewTrackers research. More than 1 in 3 people won’t eat at a restaurant with 3-stars on online review websites like Yelp, Facebook and Google. The online review space has entered the social media era, and banks are struggling to catch up. Tools that can help.

Online 40

Online social media Management Compliance 40

PYMNTS

MARCH 24, 2016

While social media platforms, if utilized effectively , can be beneficial for any retail business, those with an established brand obviously have a leg-up — in terms of financial assets, infrastructure and reach — on more nascent companies in their ability to quickly turn social presence into profit.

social media 100

social media Industry Branding Online 100

NCR

AUGUST 2, 2016

The impact of online reviews is growing, according to ReviewTrackers research. More than 1 in 3 people won’t eat at a restaurant with 3-stars on online review websites like Yelp, Facebook and Google. The online review space has entered the social media era, and banks are struggling to catch up. Tools That Can Help.

Online 40

Online social media Management Compliance 40

PYMNTS

APRIL 25, 2016

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7

Millennials 100

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Gonzobanker

DECEMBER 22, 2015

Well, what do we say about 2015? And, give or take a stumble or two, we snuck through it and did a reasonable job on 2015 objectives, in our humble opinion. So, it seems we’re good with only one outstanding item—digest the 2015 GonzoBanker Awards! 2015 Executive Call-out. ” – Tom Armstrong. Bravo OZRK!

Community Bank 60

Community Bank Apple Community Technology 60

PYMNTS

MAY 12, 2016

The Kitewheel study looked at data from over 1 billion real-time, cross-sector brand and customer interactions, captured via Kitewheel’s Customer Journey Hub. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email. But what about social media , you might be asking?

Mobile 100

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PYMNTS

MAY 25, 2017

million raised in November 2015. Circle with Disney allows parents to manage the devices on their home network, including when family members can be online and what content they’re able to access. It also offers ways to reward kids with screen time for doing chores, turn off distracting apps while teens are driving and more.

Portland 100

Portland social media Video Regional 100

CB Insights

DECEMBER 11, 2018

But while games themselves rise and fall, companies need to prepare for a future with thinner and thinner lines between the physical world and the online arena. Online games to offline profits. There could be a lot of opportunity in the esports industry for brands. get the 69-page disrupting cpg report. A long-term quest.

Branding 40

Branding Video social media Online 40

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. In record numbers, businesses and individuals turned to the internet during lockdowns, leading to never-before-seen levels of online traffic. This trend held true for financial brands as well. Integrate an online analytics tool with your website.

Branding 26

Branding Trends Google Analytics 26

PYMNTS

JULY 15, 2016

In 2015 alone, back-to-school shopping season accounted for $68 billion in revenue from kindergarten through 12th grade (well, mostly their parents) and college students (mostly the college students themselves), with college students making up the bulk of the spending at $43.1 Photo-sharing contests continue to be high impact.”.

Millennials 100

Millennials Retail Online Study 100

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. The firm, which first disclosed its stake in 2015, has pushed Avon to speed up its turnaround plan or consider selling itself. Jana disclosed a 9.1%

Branding 73

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PYMNTS

AUGUST 11, 2017

This is evident with China’s JD.com snapping up luxury brand marketplace Farfetch for a cool $397 million this summer. This is due to the fact that hot spot destinations are more apt to have better access to high-end brands. In buyer news this week, social media is proving to be a major influencer factor across all generations.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

JULY 21, 2017

Between 2015 to 2016, consumer expectations for multiple purchase options grew from 61 percent up to 74 percent according to Retail Systems Research’s 2016 Customer Experience/Unified Commerce Benchmark Survey. And both retailers and CPG companies face competition from online superstores, such as U.S.

Retail 137

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PYMNTS

MAY 11, 2018

Launched on Fliggy in 2015, and prior to the Marriott’s new global push of the service, PPP was available at some 100,000 hotels across mainland China. Alipay , the mobile and online payments service, also owned by Alibaba, is expanding overseas as it follows the flood of Chinese travelers — and students — and seeks their business.

Retail 129

Retail Payments social media Mobile 129

PYMNTS

JUNE 14, 2018

Physical retail has proven an effective tool for health and beauty brands in recent years, even as other verticals struggle to figure out what it takes to thrive in the changing retail world. Even customers who did online research first tend to make a store visit before a final purchase. Sephora is a good example of this.

Retail 108

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PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

Google 123

Google Branding social media Video 123

Celent Banking

DECEMBER 15, 2015

In 2014, Celent recognized mBank’s digital platform redesign and in 2015, Celent recognized mBank’s Bancassurance initiative. For those unfamiliar, mBank is a Polish direct bank brand established by BRE Bank in 2000 as one of the first of its kind in the country. Imagine BBVA adopting Simple as its global brand. billion. .

Branding 100

Branding Retail social media Video 100

PYMNTS

DECEMBER 7, 2017

The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of. In October, Pham announced that her company, Divinium Labs, would be acquiring EM cosmetics — an online brand heretofore owned by Ipsy.

Community 100

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PYMNTS

SEPTEMBER 8, 2018

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.

Strategy 127

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CB Insights

JANUARY 9, 2018

New York-based AccelFoods , which made its first round of disclosed investment in early 2014 (a series of $50K seed investments to startups including insect protein brand Exo ) and has since then made over 40 more. It recently, for example, led a $1M seed round into MA-based jerky startup Kalahari Brands. We see a few factors at work.

Memphis 65

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PYMNTS

MAY 4, 2019

Starbucks first rolled out nationwide mobile order-ahead about four and a half years ago, in late 2015. Digital innovation is keeping brands competitive — but really standing out requires an additional level of outside-the-box thinking. With the pervasive nature of social media, there is so much pressure to appear happy and perfect.

Innovation 134

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PYMNTS

MARCH 25, 2016

This new age of salescraft has thrown into doubt the question of not just how business begins but whether renewable profit streams are really the best metric of a brand’s health. “Many stores sold out within minutes,” Thomas said of the 2015 sale. We never intend for the collection to sell out in one day.”

social media 100

social media Retail Branding Strategy 100

Banking 2020

OCTOBER 16, 2014

Jill discussed VWCU’s ongoing partnership with University of Arizona’s football organization and how their recent online video campaign has increased engagement with the local community. The credit union has branches in Pima, Pinal, Maricopa and Cochise counties and serves its vast membership via online channels, as well.

Arizona 68

Arizona social media Tucson Video 68

PYMNTS

DECEMBER 21, 2016

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 The startup concept was to create and activate an online shop system to sell and share ideas,” said Smoter. million items last year. “[Our

Data 100

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PYMNTS

AUGUST 31, 2018

online grocery sales since 2017, the largest share of any single retailer and double its closest competitor. When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. According to the Harris Poll, Amazon is the most trusted U.S.

Branding 101

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NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Viacom Media Networks. 75% of U.S.

Millennials 45

Millennials social media User Experience Branding 45

CB Insights

FEBRUARY 27, 2018

How AI is influencing brands. RFID for verification, automation, & online integration. D2C brands shun physical retail. AR/VR redefines the online and in-store experience. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before. AI becomes the designer.

Industry 78

Industry Branding social media Retail 78

CB Insights

SEPTEMBER 4, 2019

Online platforms like Hipcamp and Campsy have emerged to help campers book unique lodging experiences like yurts, treehouses, and caves. Social media is also helping campers discover new places to visit, then share their experiences with others: 30% of millennials said that they picked a camping spot after seeing someone else go there.

Millennials 78

Millennials Industry Branding social media 78

FICO

JUNE 9, 2016

This demonstrates that, contrary to popular perceptions, Millennials exhibit brand loyalty when presented with a favorable experience. In an online survey of more than 2,100 US and international banking customers, 41% answered the question, “What is most important to you in a bank?” with “Security.”. Census data.

Millennials 40

Millennials Fraud social media Survey 40

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Founded: 2015. Founded: 2015. Founded: 2015. Key People: Anthony Gregorio, Innovation Lab Senior Manager; Prat Vemana, VP Online; Albert Vita, Director of Strategy Insights. Founded: 2015 .

Innovation 77

Innovation Retail Branding Technology 77