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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing. The public laughed.

Branding 195
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

Between 2015 and 2017, the amount of consumers who prefer to still shop in brick-and-mortar locations fell from 85 percent to 70 percent, according to intelligent customer engagement company TimeTrade’s research report, The State of Retail Report 2017. Big Brands. Small Brands.

Branding 109
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Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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Luxury Brand Coach Rebrands As Tapestry

PYMNTS

The world got a look at that new vision this week when Coached rolled out its new name — Tapestry — as it tries to reintroduce itself to the market, not as a single brand but one of the multiple labels it represents. European fashion houses LVMH and Kering are now both home to many fashion brands. billion earlier this year. “In

Branding 108
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Instagram Becoming Top Destination For Brands, Celebrities

PYMNTS

Instagram followers and engagement has skyrocketed among brands and celebrities over the past year, according to a study by ARK Investment Management , illustrating that the photo-sharing social platform “seems to be cementing its position as the ideal platform for premium brand advertising.”. “In

Branding 100
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Prime Day Could Be Big For Amazon’s Private Label Brands

PYMNTS

Though the exact data of the Amazon annual shopping holiday remains up in the air, analysts are becoming increasingly confident that whenever it actually happens, Amazon’s Private Label brands will likely get a starring role in the show. Prime Day, since its inception 2015, has been big business for Amazon.

Branding 108