CX expert Shelly Chandler of EvolveCX Consulting shares how banks can transition data into actionable insights in today's episode of CX Innovators.
Banks have a lot of data to work with, especially customer data. However, having raw data is not enough; businesses and banks also need to turn that data into insights. But even with those insights, it can be a major challenge to turn them into actionable strategies to improve the customer experience. How can banks operationalize customer insights? This was a topic ATM Marketplace editor Bradley Cooper explored with Shelly Chandler, customer experience leader, strategist and founder at EvolveCX Consulting in this episode of the CX Innovators Podcast.
In the episode, Chandler covered this topic in great detail, with an eye for how organizations can bring their entire structure in for CX initiatives.
Some of the topics covered include:
- When it comes to gathering insights on customers, what do banks do right and wrong?
- Why is it such a challenge to operationalize those insights?
- What are some practical ways banks can turn those insights into action?
- What are ways to embed those insights in a practical way?
- How can organizations bring the entire structure in line for CX initiatives?