Banks and credit unions must provide the value customers and prospects are looking for, along with digital messaging that's right for the store. For these convenience-first branches, digital signage provides a commanding engagement tool that draws in potential customers and delivers meaningful promotional and brand-building messages
Grocery and other retail stores across the U.S. are home to nearly 4,000 bank or credit union branches, serving customers with signature mix of expediency and efficiency. These convenient locations give people access to financial products and services, transactions and consultation — all without having to seek out a separate bank location. Unlike their customers in the typical branch environment who are focused on banking activities, financial institutions use these locations to meet consumers where they are.
Jerry Reese, provided |
With convenience at the core of the in-store branch, banks and credit unions must provide the value customers and prospects are looking for, along with digital messaging that's right for the store. For these convenience-first branches, digital signage provides a commanding engagement tool to draw in potential customers and deliver meaningful promotional and brand-building messages. But to be most effective in this busy information-overloaded environment, there are some key strategies to keep in mind.
Selecting the proper screen size, planning for placement and developing tailored messaging helps financial institutions make the most of the in-branch store and the digital signage that shines a spotlight on the financial brand. Using these practical, customer first best practices will help deliver on the promise and potential of the powerful messaging medium.
Jerry Reese is group account director at Adrenaline, an end-to-end brand experience company serving the financial industry. He is an expert at crafting a successful programming strategy for digital signage that maximizes engagement and provides consumer value.
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Privacy PolicySeptember 9-11, 2024 | Charlotte, NC