How retail banks can speak to the customer experience

For a long time, banks have struggled with legacy IT infrastructure and are laggards when it comes to supporting the customer experience. Simple cloud communication solutions exist and can solve several pain points.

As in other sectors, like retail, these centralized communication systems are proven to create a differentiated experience and lead to brand loyalty and satisfaction. Banks now know that consumer experience is not just about the front-end look and feel, but that it requires discipline, focus, and investment in new systems to change the way they engage with consumers.