Commerce Bank, Entrust Datacard implement instant issue EMV payment cards

Commerce Bank has tapped Entrust Datacard for hardware and software to enable instant issuance of EMV debit and prepaid cards to customers at more than 170 branch locations.

According to a press release, the solution will allow Kansas City, Missouri-based Commerce to provide differentiated services, an added layer of security with smart card technology, and an enhanced customer experience for both new cardholders and those needing a replacement card.

"We very much value Commerce Bank's longstanding partnership with us," said Ray Wizbowski, VP of the financial vertical at Entrust Datacard. "They were one of the earlier adopters of instant issuance as they very quickly realized the value it brought to them and their customers. It only makes sense that they were one of the first to ensure that they offered instant issuance of EMV cards as well.

"By offering in-branch instant issuance of EMV enabled prepaid and debit cards, Commerce Bank is providing their consumers with security and convenience, all while driving up their engagement rates, customer satisfaction and increasing their ROI."

"[W]e wanted to ensure that we were well-prepared to begin offering our customers EMV cards as soon as possible," said Angela Finn, VP and manager of debit and prepaid products at Commerce. "We have a very long-standing and valued partnership with Entrust Datacard and it was a natural progression to upgrade our services with them in order to offer our customers instantly issued EMV cards."