How can banks operationalize customer insights?

Banks have a lot of data to work with, especially customer data. However, having raw data is not enough; businesses and banks also need to turn that data into insights. But even with those insights, it can be a major challenge to turn them into actionable strategies to improve the customer experience. How can banks operationalize customer insights? This was a topic ATM Marketplace editor Bradley Cooper explored with Shelly Chandler, customer experience leader, strategist and founder at EvolveCX Consulting in this episode of the CX Innovators Podcast.